Akshay Bhatnagar Portfolio

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Car servicing Project

Car servicing is frustrating due to inconvenient scheduling, lack of personalization, and poor communication with dealerships

May 2023 - November 2023

Timeline

Product Design + UX Design

Role

Description

The app streamlines car servicing by connecting users with their preferred dealership. It offers easy scheduling, personalised options, and a seamless experience for all their vehicle maintenance needs

My past work experience in Park+

Challenges

The Park+ car servicing module faced challenges with user engagement, high booking drop-off rates, and low repeat servicing. A streamlined process was essential to align with user expectations and improve the platform’s ROI.

Objective

1

DAU (Daily Active Users)

Increase platform engagement.  

2

Booking Completion Rate

Minimize user drop-offs.

3

ROI (Return on Investment)

Maximize profitability through operational efficiency and better user retention.

User-Centric Enhancements

Designed an intuitive user flow that simplified booking, payments, and tracking.

Collaboration Journey

1

My Learnings

Working with a brand partner sharpened my focus on collaboration, alignment, and integrating diverse perspectives into the design process.

2

My Experience

Collaborating with a brand partner shifted my approach, fostering creative exploration and expanding my design toolkit for innovative solutions.

3

My Takeaways

The experience was rewarding yet challenging, with last-minute design changes under tight deadlines. Adapting to these shifts required strong communication and negotiation. Crafting visuals and refining user flows is a dynamic blend of creativity and strategy, where artistry meets functionality to drive innovation in product design.

Sketches & Wireframes

Developed wireframes to translate the ideas into structured layouts, focusing on functionality, user flow, and visual clarity

We started with design thinking as our guide - you know, that creative, human-centered approach. But real life kicked in: time was tight, and resources were limited. So, we had to adapt. Instead of sticking strictly to the plan, we improvised. But here’s the thing: we never lost sight of what mattered most - the user. Every step of the way, we tested ideas, listened to feedback, and kept improving.   

It wasn’t perfect, but by staying flexible and putting people first, we made sure the final result wasn’t just innovative… it was safe, reliable, and totally aligned with BMW’s high standards. Turns out, even shortcuts can lead somewhere great if you keep the user in the driver’s seat.

We started with design thinking as our guide - you know, that creative, human-centered approach. But real life kicked in: time was tight, and resources were limited. So, we had to adapt. Instead of sticking strictly to the plan, we improvised. But here’s the thing: we never lost sight of what mattered most - the user. Every step of the way, we tested ideas, listened to feedback, and kept improving.   

It wasn’t perfect, but by staying flexible and putting people first, we made sure the final result wasn’t just innovative… it was safe, reliable, and totally aligned with BMW’s high standards. Turns out, even shortcuts can lead somewhere great if you keep the user in the driver’s seat.

Design System

Icon Library

Created a cohesive icon library for consistency and usability

Typography

Defined a structured type system for clarity and hierarchy

Colors

Developed a harmonized palette to enhance accessibility and branding

Components

A comprehensive design system that includes necessary components including checkboxes, radio buttons, drop-down menus, search bars, and input fields. This system ensures consistent and user-friendly interface components across the application, promoting seamless navigation and interaction.

A complete design system with checkboxes, radio buttons, drop-downs, search bars, and input fields, ensuring a consistent and user-friendly interface for seamless navigation.

A comprehensive design system that includes necessary components including checkboxes, radio buttons, drop-down menus, search bars, and input fields. This system ensures consistent and user-friendly interface components across the application, promoting seamless navigation and interaction.

Information Architecture

All screens & flow

Solution

Transforming the dealership experience with a personalized car-buying journey, seamless service bookings through the dealer, an intuitive user-friendly system, transparent communication, and continuous improvement. Elevate your dealership journey—simple, seamless, and enjoyable

The Impact

Improved usability led to higher engagement, efficiency, and user satisfaction, boosting retention and business growth.

Worked in the Technology department as an Interactive designer

Park+ began simplifying parking but now serves as a super app for all car needs. From secure parking to insurance renewals, FASTag assistance, and challan payments, we streamline the car ownership process. Embracing change, our mantra is "Simplify owning a car"